In 2016, the Coca-Cola Music team focused its efforts on connecting fans with artists from around the globe through intimate and spontaneous live streams, while leveraging the brand's social platforms. For the American Music Awards, Coca-Cola was looking for a way to provide an insider-view from the AMAs Red Carpet in an innovative way. YouNow was a natural fit to partner with given the platform's teen focus and deep-level engagement mechanics. Ultimately, the platform provided an opportunity to create long-from content that is engaging, while naturally integrating the brand.
The YouNow broadcasts made up for 25 hours of content, generating 1.3MM unique views and 58MM impressions. Additionally, more than 75k Coke Music YouNow stickers were purchased and shared by music fans.
In 2016, the Coca-Cola Music team focused its efforts on connecting fans with artists from around the globe through intimate and spontaneous live streams, while leveraging the brand's social platforms. For the American Music Awards, Coca-Cola was looking for a way to provide an insider-view from the AMAs Red Carpet in an innovative way. YouNow was a natural fit to partner with given the platform's teen focus and deep-level engagement mechanics. Ultimately, the platform provided an opportunity to create long-from content that is engaging, while naturally integrating the brand.
The YouNow broadcasts made up for 25 hours of content, generating 1.3MM unique views and 58MM impressions. Additionally, more than 75k Coke Music YouNow stickers were purchased and shared by music fans.
I took complete ownership of this campaign, handling all aspects from ideation to execution, and managing the budget throughout. I collaborated closely with Coca-Cola's social and Coke Music teams, ensuring seamless coordination and alignment of goals. By leveraging my expertise and working in tandem with the client, I successfully brought the campaign to life, resulting in impressive outcomes and delivering on the desired objectives.
Read more:
http://www.tubefilter.com/2016/11/20/american-music-awards-amas-faceebook-live-younow/
https://shortyawards.com/9th/coca-cola-american-music-awards-activation