In order to find talent and drive audition awareness, America's Got Talent held live streamed auditions on YouNow. The audition team held 13 one-hour live stream auditions to meet talent on the platform and provide them with an opportunity to perform.In addition to the live auditions, our show host provided audition tips and information on further ways young hopefuls could audition for Season 11 of America's Got Talent.
The goals were to find talent for the upcoming season, reach a younger demographic, and let more people know that auditions were open for the next season. The audition period for a season of America's Got Talent is over eight months long, so there is a big push to generate and continue awareness.In addition, we also wanted to make sure every act throughout the country had an opportunity to audition.For those not able to visit one of our audition cities in-person, the YouNow auditions were the perfect solution.
In order to find talent and drive audition awareness, America's Got Talent held live streamed auditions on YouNow. The audition team held 13 one-hour live stream auditions to meet talent on the platform and provide them with an opportunity to perform.In addition to the live auditions, our show host provided audition tips and information on further ways young hopefuls could audition for Season 11 of America's Got Talent.
The goals were to find talent for the upcoming season, reach a younger demographic, and let more people know that auditions were open for the next season. The audition period for a season of America's Got Talent is over eight months long, so there is a big push to generate and continue awareness.In addition, we also wanted to make sure every act throughout the country had an opportunity to audition.For those not able to visit one of our audition cities in-person, the YouNow auditions were the perfect solution.
RESULTS
Over the 13, one-hour broadcasts, the America's Got Talent live stream auditions reached over 1.3 million views. Nearly 15,000 auditioners queued up to audition for producers during the live streams. The partnership was so successful, with more people signing up to audition than what could be incorporated into the one hour broadcast, that the team created a spill over page that allowed hopefuls to upload their audition. These additional acts were directed to the www.AGTAuditions.comwebsite, resulting in more than a 100% increase in submissions on YouNow broadcast days.
I directed and produced the 2 AGT seasons on YouNow.
Read more:
http://www.tubefilter.com/2016/03/14/younow-americas-got-talent-streaming-audition-partnership/
http://shortyawards.com/9th/americas-got-talent-season-11-live-stream-audition